For BlackBerry users can download widgets and themes on the BlackBerry App World, including the BlackBerry Theme Studio 5.0 which allows developers to make ringtone with the same theme, such as Sammy sosa theme song with sammy sosa pictures wallpaper or maclaren stroller recall voice with maclaren wallpaper.Because RIM makes improvisation for BlackBerry application development platform , including 4 APIs for developers that allows developers to integrate advertising, payment services, geolocation, and send notification to developers or third-party.RIM is also planning to provide premium content purchasing service, such as navigation applications, music and games, not only through PayPal, but also through monthly payment BlackBerry users. RIM release application in the annual BlackBerry Developer Conference.
Tool “OpenGL ES” and “Eclipse” will help developers create applications that a lot and fast. OpenGL ES will facilitate the making 3D games for BlackBerry, with the cooperation with the Electronic Arts (EA) in making the game Need For Speed-Shift for the BlackBerry Storm. Game includes a new touch controls, such as the activation rate or the touch screen to speed brakes. As is known, most new BlackBerry have GPS connection. When the GPS is off, the RIM can enable location services using a mobile phone tower nearest BTS. RIM also announced alliances in 2010 with Adobe for making Flash 10, including tools Photoshop, Dreamweaver, and Flex in order to facilitate the making of animation like cold blood and graphics on BlackBerry.