Today,Sony readers has slimmed down and touchscreen control. Sony readers like iPad and Amazon Kindel.The Sony readers have three new versions and  feature an improved screen with better clarity, the manufacturer.The new Sony readers has retails for about $ 179. new Sony readers larger 6-inch screen version, which allows for extra memory, costs $ 229. Users of these two devices must plug in to a computer when it comes time to download content. Both are available immediately.The new Sony readers integration with social network site GoodReads, and will launch applications later in the year to interface with Apple’s iPhone and Android.The new Sony readers has $ 299.99 ‘Daily Edition’, which, like the Kindle, is wireless. new Sony readers has 3G and a larger screen. The new Sony readers  Daily Edition rolls out in November.

Steve Haber, president of Sony’s digital reading unit, said the touchscreen was one of the top requests made by consumers, who are willing to pay more for extra functionality.
“Lowering prices to get cheaper and cheaper, that’s not our direction,” Haber said in an interview. “Our plan is not to race to the bottom.”
Haber said the company expected to sell more of its lower-cost pocket version last holiday season, but sales of its higher-priced touchscreen version outsold the cheaper one.
“People stepped up and spent another $ 100 to buy touch,” he said.
Sony cut the prices of its last generation of Readers in July. Prices on the new versions are lower than their predecessors when first launched.Haber said overall sales of its readers are growing at three or four times last year’s levels. “We haven’t seen any change in momentum,” he said.